Intervention project for Meryem Ann’s entrepreneurship to enhance its commercialization in the national market

Abstract

This research project, developed by students from the Universidad Iberoamericana Puebla, has as its main objective to analyze and propose concrete actions for the growth and progress of the Meryemm Ann company. With a comprehensive approach, various key aspects that impact the development and competitiveness of the company in the alternative cosmetics market will be addressed.